wagnerAgainRobert Wagner is back on TV in a toned down commercial for reverse mortgages – this time for Guardian First Funding Group out of New York and Philadelphia.  According to a recent employment ad on Craigs List (09/29), this company operates a Call Center and is hiring representatives while  “aggressively expanding operations” in an “upscale Manhattan office (right above Penn Station)”…  see Craig’s List Posting ID 1397934137.

Oh, how the ladies still love Bob!  He is ranked as the number 1 spokesperson for reverse mortgages and his ads generate thousands of phone calls to the Call Centers.  Peter Graves of Mission Impossible fame, the latest to join the procession of celebrity endorsements, has a tough act to follow.  Unfortunately, these free DVD discs and Video tapes provide information of little value.  They do, however, clearly identify TV viewers who are interested in reverse mortgages… and that’s what it’s all about as far as Call Center advertisers are concerned. If you respond, be prepared for phone calls to “follow up” on your information request.

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Author – Robert H. Irving, CSA®
Senior Reverse Mortgage Consultant