Reverse Mortgage TV Ads – What Comes Next ?
Posted by Robert H Irving on October 5th, 2011So you’ve been watching a little too much cable TV lately… and noticed more former movie stars, TV personalities and ex-politicians urging you to call for a free DVD/CD that tells everything you ever needed to know about reverse mortgages. Robert Wagner has been hustling these “free discs” for years… adroitly switching company sponsorship without missing a beat. Now his daughter, Katie, has joined the ad campaign to emphasize involving family members in your decision. Few people, however, can actually identify what company he presently sponsors. Jerry Orbach, deceased star of Law and Order, was the original spokesperson but Wagner is king today. New spokesman include Fred Thomson, Henry Winkler and even Pat Boone. Shortly you will see Barbara Eden of “I dream of Jeanie” fame pushing the “free DVD/CD”.
What happens when you call for the free information? A polite person in a call center somewhere takes your name, address and phone number with a promise to send the package out as soon as possible. Usually you will be subjected to additional questioning in an effort to “qualify” you for the reverse mortgage. If you resist supplying that personal detail, don’t worry. You will still get the info package and the free disc from the call center.
FHA recently made changes to lender requirements that could mean expansion of these revere mortgage call center operations. I’m not certain any of this process is a good thing for senior borrowers. Representatives of Robert Wagner, Fred Thomson and/or Henry Winkler could soon be calling you at dinner time or in the late evening if you innocently respond to these slick cable TV ads targeted specifically to senior homeowners. Be forwarned! You will be targeted for telemarketing calls
Free Reverse Mortgage Info?
“Call now and get a free DVD about reverse mortgages…” is the common message. Reality, is that the TV advertisers are simply looking to identify you as a sales prospect… and obtain your name and phone number. Telephone calls to “follow up” will soon come pouring in from sales people in call centers around the country. Sometimes these “leads” (your information) are sold to other companies/brokers and sometimes the call center is operated strictly for the benefit of the sponsoring lender that placed the TV ads. Many clients tell me that these annoying phone calls to them are made repeatedly day after day for months.
Questions To Ask Reverse Mortgage Phone Callers
A face-to-face meeting with a local, experienced reverse mortgage professional (5 years or more as a specialist in the product) is a far better source of information. But if you do make a conscious decision to speak with these call center personnel, here are a few questions to ask before you ever begin to reveal your confidential information:
1 – Are you personally licensed by (state where you reside) to originate reverse mortgage loans in (your state)?
2 – What is your National Mortgage Licensing System (NMLS) ID number?
3 – What is the name of the lender you represent and what state are you presently calling me from?
4 – How long have you been originating reverse mortgages?
5 – Are you personally willing to meet with me face-to-face in my home to provide information and answer questions about reverse mortgages?
Listen To Reverse Mortgage Call Center Answers
Pay close attention to exactly how these questions are answered. If the answers are deflected in any way, let that be a warning sign. For example, a phone center sales person might respond to question #1 above with a reply such as “My company is permitted to operate in all 50 states”. That response dodges the question. You want to know if the person you are speaking with is specifically licensed in your state. Do you really want to deal with someone who will not honestly respond to a specific and direct question?
Armed with a response to question #2 above, go to the internet to NMLS Consumer Acces and plug in that ID number to learn who the person actually represents, exactly where they are licensed plus other significant details about their background. If licensed in Massachusetts, they have been required to pass a C.O.R.I. criminal records background investigation plus a credit check. You are, therefore, reasonably certain that you are not dealing with a felon… or with an individual with a history of personal financial difficulties. You certainly don’t want people of this character providing financial advice to you.
Question #4 above is obvious. Many of the call center operators are young enough to be your grandchild. There is nothing wrong with being young… but somebody your own age probably knows how to relate to you much better and understand your issues/situation(s). I love my grandchildren very much…. but I don’t want their advice when making significant financial decisions.
The most important question might be #5 above. If the caller is (a.) unwilling/ unable to come to my home to discuss details of the complex reverse mortgage product, (b.) answer my questions face-to-face and (c.) provide an opportunity for me to size them up in person… why would I ever want to do business with them? What will I do when I run into a problem during loan processing, or several years later when an issue pops up? Will they still be around or will they have moved on to selling used cars or insurance. Be careful who you deal with… it’s your own home that’s at stake.
Author – Robert H. Irving, CSA®
Senior Reverse Mortgage Consultant – NMLS #19086
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